From time to time I sign up for a Beta testing of a new game, it’s a free way to have some fun and can feel very rewarding, if you are actually participating and giving feedback! So when I got a mail from Ijji today about a new beta, I clicked through to the website to see what the new game was about.
The new game is called Genesis AD, it’s a new First Person Shooter which to be honest didn’t really grab my intrest. What did though was the marketing they are doing to spread word of the Closed Beta for which you need to register. Have a look at the following, screen grabbed from the page :
Basically, every time a person signs up for the Closed Beta Testing round 2 (CBT2) the start date that users can get into the game and begin playing. For people even mildly interested in the game this provides intensive to get out and do word of mouth advertising to promote the game, because it returns a reward to that player.
Quite a clever way to people to go out and spread the word. Even though I haven’t registered or intend to do so, in a way even I have now contributed to their marketing. Well done Ijji.
